sql server - SQL and null values in the where clause

So I have a simple query that returns a listing of products

SELECT     Model, CategoryID
FROM         Products
WHERE     (Model = '010-00749-01') 

This returns

010-00749-01    00000000-0000-0000-0000-000000000000
010-00749-01    NULL

Which is correct, so I wanted only the products whose CategoryID is not '00000000-0000-0000-0000-000000000000' so I have

SELECT     Model, CategoryID
FROM         Products
WHERE     (Model = '010-00749-01') 
AND (CategoryID <> '00000000-0000-0000-0000-000000000000') 

But this returns no result. So I changed the query to

SELECT     Model, CategoryID
FROM         Products
WHERE     (Model = '010-00749-01') 
AND ((CategoryID <> '00000000-0000-0000-0000-000000000000') OR  (CategoryID  IS NULL))

Which returns expected result

010-00749-01    NULL

Can someone explain this behavior to me? MS SQL Server 2008